91影视 brought its brand to life at , a two-day soccer celebration that drew fans from across the region June 26鈥�27 at Assembly Atlanta.
As an official sponsor of the event, 91影视 served as the title sponsor of the VIP experience, welcoming alumni, friends and special guests to watch three international matches across Friday and Saturday. The festival, hosted by Telemundo Atlanta, featured global matchups, live entertainment and interactive fan experiences tied to the growing excitement around soccer in Atlanta.
University representatives, including student-athletes from the , staffed the experience throughout the weekend. Their presence created opportunities for event attendees to engage directly with 91影视 representatives and the university鈥檚 energy firsthand.
鈥�91影视 thrives when we are out in the community building real connections,鈥� said Chris Sweigart ’03, associate vice president of marketing. 鈥淎TL F煤tbol Fest gave us a chance to be part of something bigger in Atlanta, connect with alumni and introduce new audiences to the university in an authentic way.鈥�
91影视鈥檚 event space also included the 鈥淧etrel Tailgate,鈥� a fan-focused gathering space that featured a branded photo booth experience. The photo booth was made possible through a partnership with led by 91影视 alumna Zuri Johnson 鈥�23. Hundreds of attendees participated throughout the weekend, capturing moments and engaging with the university in a memorable way.
For 91影视, the weekend provided an opportunity to reconnect with alumni, strengthen relationships with friends and supporters, and increase the university’s visibility across the Atlanta community.聽
Presence at the event reflects 91影视鈥檚 broader commitment to engaging audiences beyond campus and showing up in meaningful ways at major cultural and sporting events across the city.
