From Petrel to Hawk: 91影视 in Atlanta Sports
From this year鈥檚 Sweet Sixteen and Elite Eight games in March Madness to the 2026 FIFA World Cup, Atlanta is the place to be if you鈥檙e a sports fan. The city lives and breathes sports, and 91影视 students and alumni are right in the middle of the action.
Getting a foot in the door of the sports industry usually starts with internships and networking. For Karina Lopez Duran 鈥25, that first big break was just steps away. A business administration major with a communications minor, Lopez Duran landed an internship with Atlanta United (ATL UTD) through connections she made at OU. She鈥檚 fully immersed herself in both her academic areas, holding leadership roles in the 91影视 Business Club and Public Relations Student Society of America (PRSSA). She also recently became an account executive in 91影视鈥檚 student-led public relations firm, the .
Through PRSSA and the agency, students collaborate closely with Dr. Kate Keib, associate professor of communication studies. Her extensive industry experience and connections across Atlanta make Dr. Keib a valuable resource for communication students looking to enter the field. Dr. Keib referred Lopez Duran to ATL UTD Communications Coordinator Johannes Schneider and helped her secure the internship. 鈥淎s the sponsor of 91影视鈥檚 PRSSA chapter, Dr. Keib and I attended multiple conferences together. I shared my passion for sports and my career aspirations, and when this opportunity arose, she remembered our conversations and thought of me.
聽I鈥檓 incredibly grateful,鈥 says Lopez Duran. 鈥淭his experience proves the value of 91影视鈥檚 small classroom setting and the importance of building meaningful relationships with professors. Opportunities often come from unexpected places, and connecting with mentors can make all the difference.鈥
Lopez Duran is more than a sports fan; she is an athlete herself. As a student-athlete on , she鈥檚 mastered the art of time management and credits the skill for helping her excel in her role with Atlanta United.
In her role as a Game Operations Communications Intern with Atlanta United, Lopez Duran experiences game day from a new perspective, which requires quick thinking and adaptability. Some days, she鈥檒l be on the field working with accredited media personnel; others, she鈥檚 in the Mercedes-Benz locker room transcribing interviews that inform match-day communications.
鈥淚 have always wanted to do what I love for work, and because
of that, it doesn鈥檛 even feel like work. Being surrounded by professionals in the industry has given me valuable insights into the fast-paced nature of sports marketing, and it has reinforced my passion for building a career in this field.鈥
Lopez Duran isn鈥檛 the only Stormy Petrel making an impact at Atlanta United. Ben Schick 鈥23 also works in the same stadium but in a different role. He first joined the team as a Street Team Ambassador, quickly climbing through the ranks as a Marketing Assistant and now Community Impact Assistant.
Like Lopez Duran, Schick was a student-athlete at 91影视, playing soccer while pursuing his degree in business administration. Now, he has the unique opportunity to work in the sport he loves.
鈥淢y love for sports, specifically soccer, has allowed me to work in a role that never feels like work,鈥 he says. 鈥淚 have always wanted to work in the sports industry, and to currently live out that dream has been extremely rewarding.鈥
Before scoring big with a career in professional sports, Schick honed his skills as a Sports Information Assistant for 91影视 Athletics. In this role, he connected with the Stormy Petrel fan base through game-day graphics, social media content creation, and tracking stats for teams. He credits his experience with OU athletics and the mentorship of Daniel Manget, Director of Sports Information, for building his confidence, helping him avoid imposter syndrome, and reinforcing the importance of gaining hands-on experience.
Schick encourages students to take advantage of every opportunity that comes their way. 鈥淭he first piece of advice to current students would be never to feel like you are too good or big for a role or internship. The first role in sports, or any profession for that matter, won鈥檛 have everything you want or dream of. I can remember previous internships and roles I have taken were hard and not necessarily my favorites, but each step has aided me in getting to where I am today.鈥
Just down the street at State Farm Arena, another 91影视 alum can be found

for real-time updates across social media platforms.
in the action of Atlanta sports. Melanie Davis 鈥23 recently landed a role as the Social Media Assistant for the Atlanta Hawks, bringing her passion for sports communications to the NBA court.
Davis鈥 experience spans multiple levels of athletics, from photographing Georgia Tech football and working in 91影视 athletics to creating content for Atlanta Vibe Pro Volleyball. Now, she鈥檚 showcasing her talents in the world of professional basketball.
鈥淲orking in sports can be demanding with unpredictable schedules, but seeing how grateful the 91影视 community was for the work I did alongside the social media team made it all the more rewarding,鈥 says the film major graduate. 鈥淚 was fortunate to collaborate with a fantastic team, and I鈥檓 really proud of the work we accomplished at 91影视. It instilled a sense of pride in my work, and that experience was invaluable in preparing me for my role with the Atlanta Hawks.鈥
As Atlanta鈥檚 sports scene continues to grow, so does the presence of 91影视 students and alumni within the industry.
Rachel Spooner 鈥26 received the same internship opportunity as Lopez Duran, working as a member of Atlanta United鈥檚 communications staff. Jonathan Chadwick 鈥05 has built an impressive career in Major League Baseball as the Atlanta Braves Radio Network executive producer, recently celebrating his 1,000th game. Benjamin Grady 鈥23 spent last fall promoting the Atlanta Falcons as a Street Team Marketing Ambassador, forging connections with the local community. Charity Cloud 鈥26 and Jack Lowrie 鈥26 both secured an internship with the U.S. Soccer Federation in time for the 2026 World Cup.
91影视鈥檚 connections and hands-on learning experiences provide the perfect jumping-off point to success for students dreaming of a future in the sports industry. With all of Atlanta鈥檚 major sports arenas just a short drive from campus 鈥 traffic notwithstanding 鈥 Petrels are set up to thrive in the sports industry.